TL;DR: If you’ve ever wished you could examine the people you date, or even the men you know who would make great times, like you evaluate restaurants, next Lulu is going to make your entire ambitions become a reality. Due to the fact first-ever app for females, Lulu is using the lead-in this sector, helping females make better dating choices and guys become better daters.
From Amazon to Yelp, we’re in some sort of in which everyone loves to examine situations. Everybody else cannot hold off to talk about their particular opinion regarding their newest dinner or even the finally apartment they lived in, but what about the newest guy they proceeded a romantic date with?
Well Lulu is the perfect outlet for performing just that.
Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is actually an exclusive social media that gives ladies the opportunity to speed the men they date, advise date-worthy dudes and share private experiences with many additional like-minded women.
Its like talking-to the best friend
Chong and Schwartz had gotten the idea for Lulu after Chong had a memorable all-girls brunch experience. From exchanging tales about jobs to Valentine’s Day ideas, she desired she could bottle that feeling of camaraderie and set it to great use.
In 2013, that sight became a reality in the form of Lulu, a place where women can seem to be safe whenever speaking about their love everyday lives.
Director of promotion Deborah Singer said it has been quite a long time coming for an application like this in the industry, specially with tips becoming popular in other areas of existence.
“Women now get tips about everything in their particular resides⦠and yet we don’t get suggestions for some thing as important as connections and times,” she mentioned. “We believe’s a remarkably crucial area for women to be updated and have information [about] in order to truly generate wiser choices on their own.”
Whether it’s status men they will have eliminated down with, promoting top-quality men for other consumers or creating friend contacts, Lulu made a life threatening impact.
“i believe we’re taking a info layer to your dating room,” Singer stated. “Dating is something that does not have that info level, and we also see ourselves as bringing facts to that sector.”
Lulu shines from other programs because Chong and Schwartz, also everybody on the team, allow their unique characters shine through, providing off that sense of chatting with an extremely good girl.
Relating to Singer, Lulu is specially well-known among college ladies, who are in an innovative new dating environment and are in search of feminine pals to visit for tips towards guys they truly are satisfying on campus.
Lulu in addition throws the confidentiality and protection of its members 1st. The software utilizes Twitter to confirm sex, age (not one person under 17 is actually allowed to join) and friends sectors.
But try not to consider guys are not permitted within this girls club
In might, Lulu permitted men to start out making use of the application as long as they were interested in becoming reviewed.
Male users can see their unique as a whole score and which hashtags women can be utilizing to describe them, like “#AlwaysPleased” or “#WearsEdHardy.”
Even so they can also access information that shows just how ladies position them on traits instance laughter, kissing skills and more.
Lulu’s article staff actually provides men specialized posts that offer online dating advice about the certain specified areas needed enhancement in.
Ladies can ask the guys their own views on many topics, including rectal intercourse or making a commitment.
So far over one million men have actually joined, with an average review getting a seven, many even look into the software 3 times a-day.
“We watched there had been a real desire for food from guys to type of enjoy analytics in what women happened to be stating about them,” Singer mentioned. “All of our purpose will be really assist men improve. Like everyone else would use Google Analytics in your web site to boost it, this can be kind of Google Analytics for men.”
Producing a safe, good ecosystem for all
Unlike sites like Yelp or TripAdvisor, Lulu doesn’t allow ladies to write open opinions inside their ratings.
Women can be given multiple choice solutions when examining the men along with other ladies can concur or disagree using the review, which Singer said promotes a positive environment additionally helps to keep user reviews from being needlessly mean.
“We’re rating men and women â we are rating men. We understand this is a sensitive and provocative thing as performing, so we would like to do it in a thoughtful method plus in a constructive method,” she stated. “We heard from the beginning from ladies which they did not want to be part of something mean, therefore we decided this format would keep that ecosystem.”
Lulu will use that exact same format down the road when expanding some other well-known verticals like beauty, travel or business.
“you want to choose a spot where women can be coming to Lulu and it’s really kind of their own major destination for acquiring info from other women,” Singer stated. “we are really dedicated to the item and continuing to construct tactics to assist ladies discuss much more to get tips.”
If you’re willing to unleash your girlfriend talk, install Lulu (free-of-charge!) in application Store or Bing Gamble.